Incentives Shape Healthcare More Than Intentions

Dr. Douglas Sung Won, MD explains how healthcare performance is shaped more by incentive structures than individual intentions. Drawing on decades of leadership experience, he highlights how misaligned systems drive fragmentation—and why sustainable improvement requires redesigning the architecture that guides behavior. https://www.zupyak.com/p/4924178/t/i-have-learned-that-incentives-shape-healthcare-more-than-intentions

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Dr. Douglas Sung Won, MD

Dr. Douglas Sung Won, MD, is a preeminent healthcare systems architect and clinical innovator with over two decades of experience building and scaling vertically integrated medical ecosystems.